Business Consultant in Social Media Marketing
Ekaterina Perepelitsyna
about me
Hello, my dear friend! My name is Ekaterina and I love opening new opportunities and trends in marketing. On a daily basis, I research tens of hundreds of websites, eagerly looking for useful tools and techniques to improve your business!
Equipped with three post-secondary degrees in marketing, business administration and finance, I possess strong knowledge base that helps me to deliver desired results.
In addition, I have a number of professional certificates in the field.
I am perfectionist, and my slogan for life is to execute with excellence. However, I always set realistic goals for myself, in order to really achieve them.
This is why I received a gold medal at high school and was awarded as the top performing student in Seneca College.
Since I have extensive exposure to sales and marketing, I focus only on delivering the desired work.
At university, I studied and analyzed a number of business cases, and came up with solutions necessary for successful interpretation of the business requirements.
This is why I received a gold medal at high school and was awarded as the top performing student in Seneca College.
Since I have extensive exposure to sales and marketing, I focus only on delivering the desired work.
At university, I studied and analyzed a number of business cases, and came up with solutions necessary for successful interpretation of the business requirements.
Technical Capabilities
Web-sites, Landing Pages (Tilda, WordPress, LPGenerator)
Chat-bots (Smart Sender-Facebook Messenger, Instagram Direct, Skype, Viber, Telegram, Whatsapp)
Visualization (Canva, Fotojet, Photoshop)
Increase traffic through Social Media/Web-site (Facebook and Instagram, Beliked, Tooligram, SEO)
Analytics (SPSS, Google Analytics, Jira)
E-mail Newsletters (Mailchimp, GetResponse)
Other (GSuit, Microsoft Office: Excel, Power Point, Word, Outlook, Mac platform)
Chat-bots (Smart Sender-Facebook Messenger, Instagram Direct, Skype, Viber, Telegram, Whatsapp)
Visualization (Canva, Fotojet, Photoshop)
Increase traffic through Social Media/Web-site (Facebook and Instagram, Beliked, Tooligram, SEO)
Analytics (SPSS, Google Analytics, Jira)
E-mail Newsletters (Mailchimp, GetResponse)
Other (GSuit, Microsoft Office: Excel, Power Point, Word, Outlook, Mac platform)
Languages
English - fluent, Russian - native
skills and Services
Business Research and Analysis
- SWOT analysis to determine the strength and weaknesses of your company
- PESTEL analysis to determine the external factors affecting your business
- Competitor and Market Analysis
- Analysis and determination of the target audience by 4 criteria: demographic, psychographic, geographic, behavioral
- 4 P's analysis: product, place, price, promotion, for choosing strategies and tactics for each item
- Analysis of current marketing activity and financial sphere
- And I will give recommendations for further promotion
Funnel Analysis
- I will create and work on product positioning and position statement
- I will identify the interests, needs and pains of the target audience
- I will work on a product line, options for lead magnets, trap goods, key offers and multipliers
- I will launch a sales funnel and control the process and reveal the result
Landing Pages
- I will make a landing page for your business
- I will develop a page design and select a corporate identity
- I will create a page in Tilda, Wordpress, and LPGenerator constructors
- I will connect facebook and instagram pages to the landing page
- I will connect GoogleAnalytics to analyze website visitors
- I will work on SEO (Search Engine Optimization) so that your site is at the top of the search engine
SMM
- I will draw up a content plan, a post schedule and develop a rubrics for Instagram and Facebook
- I will design posts in a single unique style and color scheme
- I will support the activity of the audience: I will answer questions, create marathons and competitions
- I will launch targeted ads on Instagram and Facebook
- I will connect the services of mass following on Tooligram, Beliked
E-mail newsletters
- I will write the content and work out the design for the mass e-mail
- I will create a system of interaction with existing customers
- I will calculate the effectiveness of e-mail newsletters via CTR (click-through-rate)
- I will set up e-mail newsletter in the programs Mailchimp, GetResponse
Presentations
- I will make presentations in Power Point for the required pitch such as commercial proposals, webinars, or progress reports
- I will pick up legal images from 20 photo stocks,
and edit them in Canva, Fotojet, Photoshop - I will pick up unique fonts from 162 Cyrillic fonts and a set of 1000 icons
- I will add infographics and select unique presentation templates
Design and Copywriting
- I will provide several options for texts and design
- I will write useful and selling posts and articles on social media and blogs
- I will edit and adapt the text submitted by the client to the current task
Chat-bots
- I will connect channels for your chat-bot (Facebook Messenger, Instagram Direct, Skype, Viber, Telegram, Whatsapp)
- I will connect Google Analytics, Google Tag Manager, your Web-site, Payment systems and Facebook Pixels for your chat-bot) to track traffic and record customer's information
- I will create chains/funnels for your chat-bot (messages, smart delays, conditions, perform actions, triggers, schedules, randomizers, A/B tests, broadcasts, auto replies, quick replies)
My Work
Business Assistant
Project for Carmen Williams -Instagram-Website-Facebook- "MeganLovesPaws" Online Pet Shop in London, UK
The main inquiries from the client:
The main inquiries from the client:
- Find suppliers who work directly with Dropshipping model.
- Add products on Wordpress website. Fix issues with the website design and content.
- Create Business Description on Google. Do organic advertising on Google.
- Create Content for Facebook and Instagram Pages. Do paid and free advertising on Social Media.
- Work with limited budget.
Chat-bot
Project for Elena Gordienko -Instagram- "Nutrition and healthy diet for children."
The goal was: to create chains/funnels for chat-bot, connect channels, increase traffic through social media and web-site, And ,mainly, increase purchase rate of online course through engaging chat-bot's content.
The goal was: to create chains/funnels for chat-bot, connect channels, increase traffic through social media and web-site, And ,mainly, increase purchase rate of online course through engaging chat-bot's content.
Presentation
Project for Valentina Karasaeva "Recommendations for parents on how to make education as effective as possible for their child."
The goal was: to create an educational presentation for Valentina's web-site and to convey the importance of individual approach for kid's education.
The goal was: to create an educational presentation for Valentina's web-site and to convey the importance of individual approach for kid's education.
Funnel Analysis
For online organic store in Russia "Organic Garage"
The goal was: to create a funnel analysis through identifying the interests, needs and pains of the target audience. And work on a product line, options for lead magnets, trap goods, key offers and multipliers for organic store.
The goal was: to create a funnel analysis through identifying the interests, needs and pains of the target audience. And work on a product line, options for lead magnets, trap goods, key offers and multipliers for organic store.
Content Plan and Posts Schedule
For online course Andryashina Mary "Instagram from scratch".
The goal was: to create Instagram posts about the importance of Individual brand and Info-presence in social-media, as well as, advertise Mary's online course. And rebrand visual presence of her posts and make it visually look like this Instagram.
The goal was: to create Instagram posts about the importance of Individual brand and Info-presence in social-media, as well as, advertise Mary's online course. And rebrand visual presence of her posts and make it visually look like this Instagram.
Landing Page
For kite-surfing school in Egypt.
The goal was: to create a new Landing page, as previous was old and outdated.
Old Landing page
The goal was: to create a new Landing page, as previous was old and outdated.
Old Landing page
New Landing page created by me
Marketing Consultant
For Flirty Flutters -Beauty Salon.
The goal was: to create a marketing plan focusing on expanding client's base and increasing sales.
Final Presentation to the Client
The goal was: to create a marketing plan focusing on expanding client's base and increasing sales.
Final Presentation to the Client
Feedback
Contacts
+7 989 512-78-22 WhatsApp
+1 437 488-80-40 Phone
katishta18@gmail.com
+1 437 488-80-40 Phone
katishta18@gmail.com
